• eTouchPoint MARKETING utilises Telephone, Email and Direct mail to perform your outbound sales and marketing campaign activities.
• The Telephony Integrator module enables you to seamlessly connect to your telephone system. Using your telephone system, it provides preview and power dial capability to your campaigns.
  
• The Email Integrator seamlessly connects to your existing email server (SMTP and POP3). Via this connectivity, outbound email campaigns are conducted.

• All campaigns feed off one or more contact lists. Each list contains the details of campaign recipients, including their name, telephone number, email address and postal address.
  
• eTouchPoint MARKETING enables you to import into its contact list from different external sources. If eTouchPoint CRM is also installed, it allows you to retrieve from the eCRM's contact list. Contact lists can also be created from the result of previous campaigns.
  
• The de-duplication tool ensures that the contact list is duplicate-free and up-to-date.

eTouchPoint MARKETING provides you with the tools to enable you to put together email campaigns quickly and easily. To do this, no technical knowledge is required. All you need to do is simply follow these steps:

• Create an email template
• Attach any documentations required, such as electronic brochures
• Merge it with the designated contact list
• Send out the emails

You can first test your email campaign/template before sending to ensure correctness. Completed email campaigns are tracked and logged to ensure that each contact only received one copy of the email.

eTouchPoint MARKETING provides tools to enable you to put together direct campaigns easily and quickly. Utilising Microsoft Word, you can merge content of the contact list with the appropriate template.

Telephone campaigns are created by associating the appropriate campaign script with a contact list. This process is easy to implement and requires no technical knowledge.

Campaign Scripting
The Campaign Scripting module enables you to easily and quickly put together the right script for your campaign. It provides the following scripting capability:

• Branching capability - this includes:
  • Answer-type branching, where the next script question is based on the answer to the previous question.
  • Conditional-type branching, where the next question is dependent on the range of outcome determined from the previous answer.
• Response types - the answer to a question can be one of numerous types, including single-select, multi-select, single-entry or credit card type etc.
• Masking answer capture - to minimise manual entry error.
• Script reusability across different campaigns.
• Incorporating fields in the contact list into the script question.
     E.g. "How are you today ?"
• Display previously captured responses in later script question.
  E.g. "Can we confirm the following details you have provided?
     (1)
     (2) .
     Are these correct?"

eTouchPoint MARKETING allows an agent to reschedule a call if there is no answer. Calls can be rescheduled back to the agent or the next available agent. It will also take into consideration time zone differences between the call centre and the contact person.

eTouchPoint MARKETING gives you the ability to export all information such as contact lists, campaign script questions and answers and call results into tab-delimited files.

eTouchPoint MARKETING provides reporting for campaign outcome, agents' performance per campaign as well as time spent on campaigns.

eTouchPoint MARKETING provides a tool for the supervisor to estimate the completion date for an active campaign. This enables the supervisor to manage agents more efficiently and increase productivity.

Campaigns can be set up in power dial mode. This enables the next call to be made automatically once an agent has completed the current call. The supervisor can set the wrap-up time between closing a call and dialling out.

All campaigns (email, telephone and direct mail), agent accounts, scripts, contact lists, and reports are created and maintained by the supervisor.